T&B Media Global and Alibaba Digital Media & Entertainment Group Launch Ultra-Realistic Digital Human 'Lulu'
- Jul 11, 2024
- 3 min read
Updated: Jul 30, 2024

At the World Artificial Intelligence Conference, T&B Media Global, in collaboration with Alibaba Digital Media & Entertainment Group, proudly unveiled "Lulu," the first ultra-realistic large-model digital human designed by a Thai company and developed by a Chinese enterprise for international markets.
This milestone follows the strategic partnership formed between T&B Media Global and Alibaba Digital Media & Entertainment Group in October 2023, focusing on trans-border content distribution and the development of digital humans and AI. Lulu, custom-designed by Alibaba based on T&B’s original concepts, will play a pivotal role in various Sino-Thai cultural and entertainment projects, including an upcoming film.
"Our collaboration with Alibaba marks a significant step in our strategic partnership," said a representative from T&B Media Global. "Lulu's lifelike appearance and interactive capabilities are achieved through advanced AI and digital human technologies. By integrating with the large model 'Tongyi Xingchen,' Lulu can provide open-ended responses and engage in meaningful virtual and real interactions. Her design, crafted with the expertise of top CG director Somei and Malaysian artist Zeen Chin, reflects trendy aesthetics and embodies the elegance and charm of an Asian woman."
Lulu's character, inspired by the God of Food from Chinese mythology, is smart and inquisitive, with a passion for exploring global cuisines. Based on the solid character development, T&B and Alibaba have planned several high-quality short dramas featuring Lulu, including Lulu's Flavorful Adventure, with Thai director Thanonchai Sornsriwichai contributing to the script development. Additionally, Lulu will star in T&B Media Global's upcoming animated film "Looking for Gods."
The event was honored by the presence of many senior executives including Mr. Dhanin Chearavanont, Senior Chairman of CP Group, Mr. Michael Ross, Vice Chairman of CP Group, Ms. Wanee Chearavanont-Ross, Founder and Director of Concordian International School, Ms. Tippaporn Ahriyavraromp, Founder and Chairman of the Executive Committee of DTGO Corporation Limited, Mr. Huang Weiwei, Vice President of CP Group, Ms. Wen Jia, Partner of Alibaba Group, President of Public Affairs at Alibaba Group and Mr. Zheng Yong, CTO of Alibaba Digital Media & Entertainment Group.
The rapid development of the digital human industry, fueled by AI and virtual filming technologies, is evident in China's market growth. Industry predictions indicate that by 2025, the market size driven by digital humans in China will reach 640.27 billion Yuan (3.2 trillion THB), with a core market size of 48.06 billion Yuan (242 billion THB), expanding their application scenarios.
Prior to Lulu's introduction, Alibaba Digital Media & Entertainment Group had already created "Leah," their first hyper-realistic digital human who gained fame in the live-action series "Nobody." Leah recently signed with Damai to pursue a career as a virtual musician.
T&B Media Global is excited to be at the forefront of this innovative collaboration, bringing cutting-edge digital human technology to the forefront of the entertainment industry.
About T&B Media Global
T&B Media Global is a leading entertainment conglomerate based in Thailand, dedicated to empowering creators and storytellers worldwide. With a vision to pioneer a new era in entertainment, T&B blends cutting-edge technologies with captivating storytelling across its diverse verticals – Talent Management, IP Studios, Entertainment Technologies, Innovation and Venture Capital.
In an industry that thrives on the power of imagination, T&B Media Global is an empowering force for inspiring creators to recognize that even the smallest element, a single grain of sand, can become part of something extraordinary.




It's really cool to see a Thai company and a Chinese tech giant teaming up like this - Lulu's design feels like a genuine cultural bridge, especially with the God of Foo inspiration mixed into her look. The fact that she can do open-ended conversations through that Tongyi Xingchen model is honestly the most impressive part to me, since that's where most digital humans still fall flat. On a related note, if you're into testing how precise your own tech setup is, you can run a scroll test online to see how well your mouse handles rapid scrolling - kind of fun to compare your hardware against what these AI systems are doing. Curious to see how Lulu actually performs…
Fantastic news from WAIC! Lulu being developed by Alibaba for T&B Media Global shows incredible potential for cross-border AI projects. Her design and interactive capabilities, powered by large models, are truly impressive. Inspired to look into digital advancements at Arrow Puzzle.
This is a fascinating look at how T&B Media Global and Alibaba are pushing the boundaries of AI-powered entertainment with Lulu. The combination of advanced digital human technology, realistic interactions through large language models, and culturally inspired storytelling shows how AI is becoming a creative partner rather than just a technical tool. I also like how the article highlights Lulu's role in upcoming films and short dramas, proving that virtual characters can have meaningful roles in global entertainment. As AI continues to transform industries, it's also changing the way people learn and work. Students looking for flexible academic support often search for Take My Online Class services to better balance their education with other responsibilities, making technology an essential part of…
Lulu’s launch is a strong example of how AI and digital human technology are reshaping entertainment through more immersive storytelling, cross-border collaboration, and virtual character development. The way T&B Media Global and Alibaba Digital Media & Entertainment Group are using advanced AI to build a lifelike character with real creative potential makes this announcement especially exciting. It also shows how technology is opening new possibilities for content creation across film, short dramas, and animation. For students handling technical tasks alongside busy schedules, services like Do My Excel Homework can offer practical support when they need help managing spreadsheet-based assignments.
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