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Shellhut ENT. with KU and TEI held MOU signing ceremony for Shelldon Circularity project

Shellhut Entertainment Co., Ltd., Kasetsart University, and the Thai Environment Institute Foundation signed a Memorandum of Understanding on Cooperation in Environmental Studies, or the Shelldon Circularity Project, to establish a set of environmental education knowledge by emphasizing the protection and conservation of marine ecosystems while also providing comprehensive solutions, this is consistent with the circular economy concept of bringing benefits in multiple dimensions. Whether it is lowering resource usage, reducing waste, creating jobs, or developing a new economic system for the community and society as an entire at the Kamphon Adulwit conference room, Kasetsart University's 50th Anniversary Information Building.

"Shelldon" is a Thai animation created by Dr. Jwanwat Ahriyavraromp, CEO & Founder of Shellhut Entertainment Co., Ltd., Apart of being success in Thailand, It has been shown on NBC in the United States, and in over 180 countries across the world. The series features cute characters, a fun storyline, and knowledge about life under the sea. It has been translated into more than 35 languages and has remained in the hearts of the audience for 14 years, along with being selected as an environmental ambassador which continues to pass on knowledge about the environment to this day. Shelldon has been involved in various CSR projects and activities, such as the Shelldon School Tour and the Shelldon E-Learning on Marine Pollution, These projects were established in collaboration with national and international academics and teachers. The goal is to take stories about the environment in Shell Land and develop a set of knowledge to create environmental awareness and inspire future generations.

Dr. Chongrak Wachrinrat, President of Kasetsart University, said that the University is pleased to be a part of developing a knowledge set that will be an integrated solution to environmental problems for society. He said that the knowledge set is designed to be simple enough for anyone to learn and apply in their daily lives. Those who are interested can use it as a reference or as foundational knowledge to further their learning at a high level.

"4-5 years ago, marine debris became a big problem that has been talked about both nationally and globally, Shelldon has 3 ways to be a part of solving this problem: Developing a conservative mindset, Displaying of integrated solutions, and Establishment and expansion of nature conservation networks" said Dr. Jwanwat Ahriyavraromp, CEO & Founder of Shellhut Entertainment Co., Ltd

Shelldon is committed to supporting the Sustainable Development Goals. With a focus on protecting and preserving the marine ecosystem, the Shelldon Animation Series addresses marine pollution and the effects of global warming on marine life. He thanked Kasetsart University and the Thai Environment Institute Foundation for their collaboration and said that he believes that the project will be successful and beneficial to the society. Dr. Jwanwat added.

Mr. Kanin Kaewin, Sustainability and Social Responsibility Consultant, Shellhut Entertainment Co., Ltd, further mentioned that the company has developed programs under the Shelldon Circularity project, such as the Shelldon School Program. This program works with schools to apply knowledge to create integrated learning and training courses to develop instructors (Train the Trainers). This will assist in developing teachers or students to bring the knowledge set to be used further in their own educational institutions. Additionally, a network of learning centers has been established to provide an open space for students and other interested parties to study and learn solutions based on the circular economy concept.

Another significant highlight of that signing ceremony. Watcharabul Leesuwan (Note), an actor with a conservative heart, joined in urging everyone to become aware of the environmental crisis and climate change that everyone on earth is facing. "Environmental problems are increasing day by day, affecting every life in the world because of human consumption behavior," Watcharabul Leesuwan said. “To handle environmental issues in a sustainable manner, all sectors must collaborate. The private sector, in particular, will be one of the main primary factors driving this process through responsible consumption. Whether buying products that are environmental friendly, reducing the use of wasteful resources, responsible waste separation and etc., If everyone gets up to adjust their consumption behavior and have a conservative spirit in reviving nature, the environmental crisis will begin to resolve. The damaged natural cycle gradually begins to recover and return to normal, so I want everyone to be aware of this and join us at the beginning.”

The signing ceremony were honored by Dr. Wijarn Simachaya, President of Thailand Environment Institute Foundation, Pornsinee Chalermrattawongz, Director of Shellhut Entertainment Co., Ltd., Assoc. Prof. Dr. Surat Bualert, Dean of the Faculty of Environment, Kasetsart University ,Warunee Puttachat from Thailand Environment Institute Foundation and Ekkasitha Chalermrattawongz from Shellhut Entertainment Co., Ltd. signed and witnessed the ceremony.



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